Only 850,000 (4.25% of a total 20 million) Plutons were available for sale for ETH and BTC. Plutons are issued on the Ethereum blockchain, and can be distantly compared with cashback points or frequent flier miles. The remaining 95.75% of Plutons are not owned by Plutus.it. They are locked to be automatically and very slowly emitted by a decentralised rebate system over hundreds to thousands of years.
Money raised was said to be stored in a multi-signature account (provided by BitGo for BTC, a smart contract for ETH) , to be released to the development team according to these guidelines: 40% after the crowdsale, 10% after the launch of Plutus DEX, and 50% after the launch of the Plutus Mobile Payments App.
1033 participants raised a total of $1,005,487.65 over a 9 day period.