The term artificial intelligence (AI) has been part of mainstream parlance since late 2022. However, whenever discussions surrounding this revolutionary technology surface, the focus seems to primarily be centered on aspects like its use of cutting-edge algorithms and the powerful hardware driving these systems. However, an equally crucial component that often flies under the radar is the data sets that fuel these AI models. Over the past year, it’s become increasingly clear that the quality and quantity of information being fed to these complex systems are paramount to the success of AI systems. But who collects this data, and how